Prompt: What might be Cricut's Subscription ARPU / quarter / user in 5 years for Other Active Creatives if Cricut is One of Many alternatives for them?

Based on historical data, Cricut's Subscription ARPU has shown a pattern of gradual increase, reflecting growth in subscription revenue, which currently stands at approximately $9 per quarter per user. Given Cricut's strategy of continuous innovation in its software and product offerings, it is reasonable to anticipate further enhancements in value, which could support an increase in ARPU. However, if Cricut is considered one among many alternatives in a highly competitive market, user engagement may face significant pressure, potentially stabilizing or even slightly reducing ARPU growth.

Considering a conservative growth scenario, Cricut's Subscription ARPU could maintain a modest growth trajectory, possibly increasing by $1 annually. This would position the ARPU around $14-15 per quarter per user in five years, assuming they continue to add exclusive features and premium content that differentiates their offering. Factors such as market saturation, alternative platforms, and overall economic conditions could affect user willingness to pay, potentially capping the ARPU at a higher price range.

Conversely, should Cricut face intense competition without enough differentiation, the ARPU might experience slower growth or plateau. Under this scenario, the five-year forward ARPU might realistically range between $12-14 per quarter per user. Regardless, Cricut's ability to innovate and enhance the user experience remains pivotal for sustaining and increasing ARPU over time in the presence of alternative creative platforms.