Prompt: What might be Cricut's Accessories & Markets ARPU / quarter / user in 5 years for Other Potential Creatives if Cricut is One of a Few alternatives for them?

The recent market analysis projects Cricut's accessories and materials ARPU to experience fluctuations over the coming years due to various factors including user engagement and new product launches. Historically, the ARPU for accessories and materials in 2020 stood at approximately $120 annually, eventually declining to about $50.54 by FY22. Given that the accessories and materials ARPU fluctuates based on new product introductions and user purchasing behavior, it is reasonable to use these historical trends for future estimates.

Assuming the company continues to innovate and introduce new products that appeal to a broader audience, the ARPU could stabilize to pre-pandemic levels or slightly higher. Further, the addressable market for potential creatives indicates untapped growth opportunities, and if Cricut is one of the few alternatives available, it could strengthen its market position.

Additionally, revisiting ARPU data, the company experienced an ARPU drop because of user engagement receding post-2020. Projecting five years ahead, anticipating that the average quarterly ARPU per user might increase to around $30-$40 owing to enhanced engagement from the expanded product range becomes viable. Therefore, potential creatives engaging with Cricut’s platform could contribute more significantly to the ARPU.

With the increasing digitalization and personalization trend, Cricut’s present strategies and unique selling propositions might help it capture a substantial share of the active creatives market, thereby improving user monetization. Thus, in five years, considering consistent product innovations and market share consolidation, Cricut’s accessories & materials ARPU per quarter per user could potentially reach an estimated $30 to $40 for other potential creatives.